Please ensure Javascript is enabled for purposes of website accessibility

Follow Us on





Fine Jewelry Experience
For Over 40 Years

About Our Jewelry Store In El Cajon, CA

Located in the heart of Fletcher Hills, CA, a community in the east part of San Diego, California, we have prided ourselves on providing our customers with the utmost integrity, quality, jewelry selection, jewelry service, and education for over 40 years. Our jewelry store provides a relaxed, enjoyable fine jewelry experience with the expertise of GIA Graduate Gemologists and an in-house full service jewelry design and manufacturing facility.

When it comes to fine jewelry, we stock it, design it, manufacture it, repair it, refinish it, appraise it, and yes, even buy it for cash. You can select an exquisite piece of unique and individual jewelry from hundreds of pieces in stock for far less than you might think. Even then, crafting your own custom jewelry from us is yet another option available to you at any time.

We carry the finest in diamonds, bridal jewelry, rings, pendants, earrings, bracelets, loose gems, or whatever other jewelry you desire. We can create that special piece of custom jewelry just for you using your gold and gems or you can select from our vast inventory of loose diamonds and colored stones in any price range. 

The purpose of our jewelry store, which serves El Cajon, CA and the surrounding Fletcher Hills area, is to not only build beautiful jewelry, but also lasting relationships with our customers. Many bring in their children, grandchildren, friends, and neighbors to have their jewelry needs met. We love what we do and it shows! We know that you will love what we do as well.

Thanks for letting us serve your fine jewelry needs,
The Diamonds Ltd. Family:
Bob & Peggy Zwibel, Lena, Danny, and Elizabeth

Our Jewelry Store Staff in El Cajon, CA

Bob & Peggy Zwibel

Store Owners
Designer, Sales & Master Jeweler


Store Manager
GIA Graduate Gemologist
Sales, Design, & Appraiser


Master Jeweler & Artist


Sales Associate
GIA Graduate Jeweler

Where We Are In El Cajon, CA

Our jewelry store is located at 2812 Fletcher Parkway, El Cajon, CA 92020. You can give us a call at (619) 698-3583 or send us an email at if you would like to get a hold of us.

Our jewelry store showroom is open from
12:00 to 5:00 PM Tuesday through Friday and
10:00 AM to 3:00 PM on Saturdays.
We are closed on Sunday and Monday.