Latest News
We've teamed up with ELMA * GIL Bridal!
ELMA*GIL has chosen to have their beautiful bridal jewelry to be sold exclusively here, at Diamonds Ltd. We are pleased to partner up with a company that not only makes a high quality product, but does so right here in the U.S.A. You will be able to see our name featured on "The Knot" website and several bridal magazines early next year. We are very excited about this partnership and look forward to serving San Diego's future brides.
ELMA*GIL has chosen to have their beautiful bridal jewelry to be sold exclusively here, at Diamonds Ltd. We are pleased to partner up with a company that not only makes a high quality product, but does so right here in the U.S.A. You will be able to see our name featured on "The Knot" website and several bridal magazines early next year. We are very excited about this partnership and look forward to serving San Diego's future brides.
Our location
450 Fletcher Parkway
Suite 104
El Cajon, CA 92020
619-442-0671 phone
619-442-9196 fax
Store Hours
Tuesday - Friday 10am-5pmSaturdays - 10am-4pm
CLOSED Sundays and Mondays
February's Birthstone - Amethyst
The royal purple amethyst has one of the most interesting histories of any gemstone. Ever since mankind first discovered amethyst around 3000 B.C., this accessible gemstone has been believed to possess a wide variety of amuletic qualities and properties.
Read More
Learn about other birthstones
Shop with Confidence.
Located in the city of El Cajon, a community in the east part of San Diego, Calf., we pride ourselves on providing our customers with the utmost integrity, quality, selection, service, and education for over 30 years now. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA graduate gemologists and an in-house full service jewelry design and manufacturing facility.
When it comes to fine jewelry, we stock it, design it, manufacture it, repair it, refinish it, appraise it, and yes, even buy it for cash. You can select an exquisite piece of unique and individual jewelry from hundreds of pieces in stock for far less than you might think.
The finest in diamonds, bridal jewelry, rings, pendants, earrings, bracelets, loose gems, or whatever else you desire in fine jewelry. We can create that special piece, just for you, using either your gold and gems, or you can select from our vast inventory of loose diamonds and colored stones in any price range.
See more 360 degree footage of Diamonds Ltd.!
| Our Showroom |
Our Shop |
Our Gemological Laboratory
Our Beliefs...
Generations of Excellence
At Diamonds Ltd., we not only build beautiful jewelry, we build beautiful and lasting relationships with our customers. Many bring in their children, grandchildren, friends and neighbors to have their jewelry needs met. We love what we do, and it shows! We know that you will love what we do as well..
Thanks for letting us serve you,
The Diamonds Ltd.. Family:
Bob & Peggy Zwibel, Lena, Erika, Danny and Ed.
That's INTERESTING!
If you've ever tried to match the colors on the rack in a store with something in your closet at home, you know how deceptive color can be. Distinguishing color is not as easy as it seems at first glance. With diamonds, even small differences in color can make a big difference.